Excessive drinking among college students, which is influenced by an array of factors ranging from campus norms to membership in student organizations, has been linked to consequences including motor vehicle accidents, cognitive deficits, arrests, overdoses, assaults, and death. Considering the severity of consequences related to drinking,…

Suggests that the apparent lack of effectiveness of alcohol and drug education programs may stem from the lack of a sound theoretical basis for program development and evaluaton. Reviews (1) the relevance of socialization theory to adolescent drinking and (2) the influence of parents and peers. (JAC)

Used data from 459 college students to outline a problem specific approach to alcohol abuse prevention. Survey data described the distribution of drinkers and nondrinkers, group differences in consumption, and problems commonly experienced. Relationships between consumption and beliefs, attitudes and social pressure were used to design peer…