To examine the opinion leadership phenomenon as an element of a change strategy for agricultural education, a means of identifying personal and social characteristics of teachers identified as opinion leaders was developed. Chi square, t test, and Spearman's rank-order correlation were used to analyze data obtained by group interviews from 272 of…

To investigate the feasibility of using opinion leaders to introduce new ideas in vocational homemaking, 124 vocational homemaking teachers and three regional supervisors of three representative regions in Ohio were surveyed by group-interview technique to determine if vocational homemaking opinion leaders were selected as sources of advice and…