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2002
This report analyzes $320 million in alcohol product advertising in magazines during calendar year 2001. The first section analyzes the amount of magazine advertising delivered to youth and adults by different alcoholic beverage brands. For many beer and distilled spirits brands, the youth population received more advertising than the adult…
Descriptors: Advertising, Alcoholic Beverages, Drinking, Marketing
2003
The marketing of alcohol products in African-American communities has, on occasion, stirred national controversy and met with fierce resistance from African Americans and others. Despite occasional media and community spotlights on the marketing of alcohol products in the African-American community, there has been no systematic review of the…
Descriptors: Advertising, Alcoholic Beverages, Black Youth, Drinking
2003
Hispanics are the fastest growing ethnic group in the United States. This Hispanic population is also younger than the general population: 40% of Hispanics are under 21, versus 30% of the entire population. The number of Hispanics under the age of 21 grew 61% between 1990 and 2000, totaling 17% of the nation's youth under 21 in 2000. The Center on…
Descriptors: Advertising, Alcoholic Beverages, Drinking, Hispanic Americans