No major differences were noted in samples of working and non-working wives from the United States and France. (KS)

Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB)

Accounting principles and tax considerations of advertising income are explained in terms of the Tax Reform Act of 1969. The discussion includes aspects of determining expenses, deductions, charge rates, definitions of advertising, subscription income, and nonprofit mailing privileges. (LBH)

Discusses the content of advertisements emphasizing societal problems between 1965 and 1972, concluding that most are self-serving for the sponsor. (RB)

Study of responses to magazine advertisements by American students, their parents, and foreign students suggests cultural differences are larger than differences due to age. (RB)

This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details.…

This discussion of advertising treats it as a communication system analyzable in structuralist terms. Building on the approaches of Levi-Strauss and others, the discussion begins with a general introduction to structuralism and goes on to outline the specific methodology adopted in this study. The approach is illustrated in two contexts: static…

Suggests that advertising in "Ebony," a magazine oriented toward the black population, reflects a general trend towards increasing use of black models and black products. (MH)

This paper reports on a study designed to analyze the impact that advertising by the federal government might have on the nation.s media, specifically the nation's magazines. The U.S. government was the tenth leading national advertiser in the United States in 1973 and spent an estimated $99 million, $80 million of which represented military…

This experimental and exploratory study sought to measure the effectiveness of illustrations in selected magazine advertisements. Twenty ads from general interest consumer magazines were systematically selected and photographed on 35mm slides. The subjects for the study were juniors and seniors in journalism and psychology classes at the…

Suggests that there is a personality type likely to distort information--the neurotic--and discusses implications for advertising. (RB)

In response to numerous complaints about frequently sexist and degrading portrayals of women in advertising, the Ontario Status of Women Council sponsored a survey, in 1974 and 1975, designed to provide insights into the sorts of things that women find objectionable in advertising and the most common sources and subjects of offensive ads. This…