Seeing the goal of directed social change as an increase in control over the conditions of existence, or, alternately, as an expansion of resources, a major distinction between theories of social change emerges--those which start with changes in the social conditions in which individuals find themselves versus those which start with changes in…

If people and organizations do not change, it must be because the natural drives toward innovation are being stifled or held in check by countervailing forces. Factors within personality and social systems which resist change are examined and recommendations for neutralizing or transforming these factors are summanized. (Author/MB)