In "Marketing Today's Academic Library", the author uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended…

Each and every day, educators collect and use data about students, staff, and schools. Some of these data originate in individual student and staff records that are confidential or otherwise sensitive. And even those data that are a matter of public record, such as aggregate school enrollment, need to be accessed, presented, and used in an…

Advocates of critical literacy emphasize the empowering role that literacy can and should play in reshaping the environment in which one lives and works. Through mastering the skills of critical literacy, students apply the inquiry process and knowledge gained as a means for political or social action. By gathering appropriate information,…