Reorganizes Aristotle's system of topics (as presented in Cicero's "Topics") to provide a useful tool for corporate speechwriting. Illustrates with a case study how a modern speechwriter/speaker might use the topics to develop a subject fully. (PD)

A study examined the strategies used in 11 "get-out-the-vote" (GOTV) 1982 direct mail campaign letters, which were mailed on behalf of Republican candidates in two gubernatorial, one congressional, and one U.S. Senate race. All letters were mailed from four states with different political climates: Illinois, Minnesota, California, and…

Problem solving skills such as patterning facts, locating problems, separating problems and solutions, and presenting effective written products are essential to success in the business community. Facts can be patterned using a grid relating a problem's effect at the individual, group, situational, and organizational level. Such a grid tests each…

Today there is a growing belief that everyone who wants access to college can have it. College enrollments have continued to grow for over half a century and now it can be argued that most American families dream of a college education for their children. A 2003 report by the Education Commission of the States (ECS) demonstrates there is a growing…

Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…