This 44-item bibliography, limited to the television era of American politics, is intended to assist teachers of debate, argumentation, and political communication; researchers of campaign debates; and debate sponsors and participants. Scholarly books and monographs; public affairs books, monographs and papers; academic articles and chapters from…

A study of the 1980 debate between Republican presidential candidates Ronald Reagan and George Bush demonstrates what influence, if any, a debate has on the voting public. The unit of analysis used in the study was each single message presented by each candidate without interruption by the other candidate or the moderator. Two investigators made…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

A rhetorical analysis of the 1984 vice-presidential debate between George Bush and Geraldine Ferraro was conducted to determine argumentation tactics, argumentation flaws, reasoning strategies, and other rhetorical characteristics. The results indicated that the format of the debate allowed for little actual direct confrontation between…

A rhetorical analysis was conducted of the four broadcast political debates that led to San Diego Mayor Pete Wilson's victory in the 1982 California senatorial race. Specifically, the analysis covered one primary debate held in San Diego among five of the seven Republican contenders and the three bipartisan debates held in Fresno, San Francisco,…

Studies focusing on televised presidential primary debates include four prespectives. From a historical perspective, televised presidential primary debates have increased slowly from 1956 through 1980. With the 1975 Federal Communications Commission ruling that independently sponsored campaign debates were news events exempt from "equal…

This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

An important influence on a presidential candidate's debating style, the "incumbency factor," has been largely ignored by researchers. An analysis of the argumentative style of incumbents, based on the 1976 and 1980 presidential debates, has isolated three distinguishing characteristics: (1) presidential incumbents tend to avoid extended…

This paper provides an overview of the development of sponsors for primary and general election debates at the presidential level and considers the various sponsorship alternatives for future debates. From a historical perspective, the paper discusses the major role that the broadcasting industry played in the early presidential debates and…

Examines presidential primary debates from four perspectives: history, politics, public interest, and television. Argues that, to fulfill their potential for informed public discussion, debate sponsors must refine and adapt their formats to the television medium while still serving the interests of the public and the candidates. (JD)

This paper examines past media research on presidential campaign debates, reviewing literature from the fields of mass communication, political science, and speech communication, and considering regulatory changes (e.g., debate sponsorship and equal time provisions) and the growth of primary and general debates as an institution. Beginning with…

To examine political debate formats with regard to past usage and future possibilities, an analysis was made of the format features of the 1960, 1976, and 1980 general election presidential debates. Also analyzed were the formats used in the primary debates for Democratic presidential candidates in 1976 and for the Republican presidential…

This study examined the verbal message strategies employed in the two 1988 presidential debates by Vice-President George Bush and Governor Michael Dukakis, independently and comparatively. A number of broad verbal categories were developed to code the messages of each candidate from videotapes and transcripts. Verbal characteristics under…

Noting that television debates have become a regular feature of the media politics by which candidates seek office, this annotated bibliography is particularly intended to assist teachers and researchers of debate, argumentation, and political communication. The 40 citations are limited to the television era of American politics and categorized as…