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Bennett, Gordon C. – Communication Quarterly, 1979
Examines the hecklers and their tactics as well as the major candidates' strategies for dealing with this phenomenon during the 1968 campaign. Assesses the heckling's legitimacy in light of the First Amendment which protects the rights of both the hecklers and speakers to be heard. (JMF)
Descriptors: Credibility, Dissent, Freedom of Speech, Persuasive Discourse
2002
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies