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Marsh, Charles – Written Communication, 2007
Advertising may be the most pervasive form of modern rhetoric, yet the discipline is virtually absent in rhetorical studies. This article advocates a mutually beneficial rapprochement between the disciplines--both in academe and the workplace. Rhetoric, for example, could help address an enduring lacuna in advertising theory. Persuasive…
Descriptors: Heuristics, Advertising, Rhetorical Invention, Intellectual Property

Beach, Richard; Anson, Chris M. – Written Communication, 1988
Describes a study designed to identify indices of writers' varying conceptions of self, audience, and rhetorical situation in an evolving context. Concludes that older writers used situational strategies based on relationships, and younger writers used assertive strategies based on position. (JAD)
Descriptors: Audience Analysis, Persuasive Discourse, Rhetorical Invention, Writing (Composition)

Fahnestock, Jeanne; Secor, Marie – Written Communication, 1988
Explores the usefulness of identifying the stasis of an argument, that is whether it concerns an issue of fact, definition, cause, value, or action. Argues that while science articles open and reopen questions of fact, classification, and cause, articles in literary criticism assume the value of their enterprise. (RAE)
Descriptors: Academic Discourse, Discourse Analysis, Literary Criticism, Persuasive Discourse

Piche, Gene L.; Roen, Duane – Written Communication, 1987
Examines the relationship between two measures of individual differences in social cognition and the quality of eleventh grade students' persuasive writing. Indicates a significant relationship between interpersonal cognitive complexity, abstractness, and quality of writing, persuasiveness, appropriateness of tone, and level of persuasive strategy…
Descriptors: Cognitive Structures, Interpersonal Relationship, Persuasive Discourse, Rhetorical Invention