This activity aims to assist students with persuasive tactics for argumentative speeches. The activity involves students creating an argumentative speech to defend a hot-take assertion chosen from a list provided by the instructor. In small groups, students will craft an argument supporting their hot-take assertion and present it to the class.…

Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

This study sought to gain insight into how faculty in other disciplines perceive communication skills as well as to conduct a needs analysis that can help us to develop resources to support faculty who are integrating communication assignments into their disciplinary courses. Survey data were collected from 232 faculty at three large, public…

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

First-year students at many universities find themselves in new communities, with little understanding of how their new university, city, academic, or career communities function. Developing a student's sense of community can have long-term benefits. Using the theme of "Community" in the basic public speaking course provides students with…

This article, the second of a two-part series, features 13 "My Favorite Assignments" that were introduced at the Association for Business Communication's 82nd annual conference held in Dublin, Ireland, in 2017. The pedagogical innovations include assignments that teach students how to conduct primary research, present their findings,…

This study reports on science student perceptions of their skills (scientific knowledge, oral communication, scientific writing, quantitative skills, teamwork and ethical thinking) as they approach graduation. The focus is on which teaching activities and assessment tasks over the whole programme of study students thought utilised each of the six…

Recommends teaching speech students how to plan for, recognize, evaluate, and utilize the listener's response to a persuasive discourse. (SW)

This paper delineates an exercise where students are encouraged to give their point of view to a quotation received (the activity is an adaptation from the Impromptu Speaking event in Competitive Forensics). The paper states that students are to explain the meaning of a quotation (topic themes may be from ecology, education, environment, life,…

Examines the effects of the preparation and presentation of a speech on the changing attitudes of the speaker. Concludes that individual attitudes are affected by the preparation stage more than the presentation stage. Draws implications for the teaching of public speaking. (JMF)

An assignment focuses on introducing students to the complexities involved in rendering a decision concerning the First Amendment to the Constitution. During the first week of classes, students are asked to read the introductory sections to the topic-specific chapters in "Freedom of Speech in the Marketplace of Ideas" by Fraleigh and…