The particular way in which songs (and especially the songs of social movements) accumulate persuasive force has been the subject of much scholarly inquiry. This paper investigates the rhetorical power of the popular musical text, "We Shall Overcome," arguing that the song endures as an almost expected rhetorical feature of any social…

Examines the 1982 film "The Year of Living Dangerously" to illustrate how an explicit argument may be implicitly enacted in a rhetorical artifact through a rhetor's rhetorical choices. (MM)

Articulates a theoretical framework for understanding the fundamental functions of political advertising (acclaiming, attacking, defending) which occur on the twin grounds of policy considerations and character. Applies this theory of political discourse to presidential general election television spots from 1980-1996, finding that Democrats and…

Supports research indicating that disclaimers have no effect on perceptions of source credibility. Reveals that frequency of disclaimer use was unrelated to subject-juror evaluations of witness credibility and testimony believability; females did not use more disclaimers than males during examination; and when females used disclaimers, they were…

Investigates whether the locus of persuasion of the metaphor "A is B" lies in the valence of B, as widely assumed, or in the valence of the metaphor ground, what A and B share. Indicates that global affect toward B does not transfer onto A and that metaphorical persuasion is a distinct process meriting further investigation. (SR)

Fleshes out a model of hysterical discourse, and applies it to an analysis of the charges and countercharges of "environmentalist hysteria." Gives special attention to the book that drew the earliest accusations of hysteria, Rachel Carson's "Silent Spring." (SR)

Points out that the condensed, mediated arguments found in today's public debates resemble Aristotle's enthymeme. Illustrates the similarities between classical and postmodern arguments through an analysis of the rhetoric of David Duke, and discusses the implications for how scholars conceptualize argument in the public sphere. (SR)

Offers a general introduction to the concept of "going meta," in which prior communications are made the subject of communication. Provides brief illustrations of its far-reaching applications to the study of rhetoric and communication. Describes going meta as a rhetorical balancing act, and illustrates this using televised political…

Examines and describes the pragmatic uses of the "nuclear winter" metaphor in the original "Science" article and its subsequent use in "Foreign Affairs." Analyzes conditions of the metaphor's birth in the former and its development and use as a conventional metaphor in the latter. Shows that the metaphor became a…

Develops a typology of persuasive attack strategies. Identifies two key components of persuasive attack: responsibility and offensiveness. Describes several strategies for intensifying each of these elements. Applies this analysis to "Dateline NBC"'s allegations that Wal-Mart's "Buy American" campaign was deceptive. Concludes…

Discusses the characteristics of rhetorical status, compares it to ethos and source credibility, and discusses social status and rhetorical status. Shows how rhetorical status enters into everyday communication by examining a protracted set of interactions between two sisters and a small-town mayor over disputed water bills. (SR)

Examines argumentative flexibility as a variable influencing responses to three argumentative situations. Compares trait argumentativeness to argumentative flexibility as a predictor of argumentative behavior. Concludes by discussing the validity of the argumentative flexibility construct. (SR)

Uses President Bush's commencement speech to compare and contrast the "link and impact turnaround," an accepted form of argument in academic debate, with the "linguistic turnaround" as executed in political discourse. (NH)

Argues that rhetorical scholars should recognize resistive reading, strategic ambiguity, and hermeneutic depth as three types of polysemy that support different scholarly purposes. Complicates assumptions about the critical judgment of polysemous texts and suggests that some types of polysemy are best identified through the adoption of a new…

Contributes to scholarship on family communication, finding that fathers' perceptions of the appropriateness and effectiveness of tactics with oppositional sons was largely a function of their level of trait verbal aggressiveness, which was (1) negatively related to perceptions of appropriateness and effectiveness of supportive tactics, and (2)…