Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)

Analyzes how the manufacturer dealt with the Tylenol poisonings: the link between Tylenol and the poisoning was denied, its image as a safe product was bolstered, capsules were differentiated from other products, and as a result, sales recovered. Extends the applicability of apologia as a way to analyze other media campaigns. (SKC)

The purpose of this paper is to propose the construct of "countersociopathy" and specific activities consumers can undertake in a variety of sales conditions and situations. These activities are not only designed to passively neutralize the telemarketer's or salesperson's aggressiveness, but can lead to the salesperson wanting to quickly…

A training procedure to teach the discrimination of implication from asserted fact was developed and tested with adults in on experiment, and was revised and tested with adults and seventh- and ninth-grade students in another experiment. A marginal developmental trend of better discrimination with increasing age was found. (Author/GK)

In 1974, 1976, and 1980 three best-selling books were published by Prentice Hall authored by Wilson Bryan Key. Key adopted the viewpoint that subliminal perception was a new phenomenon and that advertisers and advertising agencies were involved in manipulation of the public with the cooperation of the mass media. This study asks whether professors…

Examines the global advancement of advertising through different media and its effect on the goal for a sustainable society. Discusses the manufacturing of needs, resource consumption in industrialized nations, commercializing the globe, the consumption of paper in advertising, the advertising industry, and methods for rechanneling advertising.…

The five chapters of this book are intended to prepare high school debaters and their coaches for the efficient investigation of the 1980-81 High Scbool Debate Problem Area and Resolutions. The first chapter contains an overview of the problem area--consumer interests--describing the basic concepts of regulation and risk, the definitions of the…

Developed as part of a research program directed at obtaining reliable persuasive effects, the two sets of persuasive messages provided in this report--consumer messages and sociopolitical messages--discuss fictitious brands of consumer products and various sociopolitical issues. The consumer messages were developed for the following 12 products:…

This report reviews and analyzes the effects advertising has on consumer choice, national values, and life styles. It is intended to aid consumer educators and others in related fields. The report's focus is on two central issues: consumer sovereignty and patterns of personal, industrial, and national resource allocation. The first of four…