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Download full textBrooks, Robert D. – 1974
Genre studies are offered as a needed alternative to the historical approach to the study of public speaking. Five ways to classify rhetorical genres are suggested: (1) by the changes which messages produce in audiences, (2) by the dominant methods or characterizing strategies of a message, (3) by style, (4) by culture or world view, and (5) by…
Descriptors: College Instruction, Communication (Thought Transfer), Course Organization, Curriculum Design
Bradley, Bert E. – 1981
This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…
Descriptors: Curriculum Design, Curriculum Development, Higher Education, Interdisciplinary Approach
