Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to integrate sustainability topics into their coursework. This study addresses a curriculum gap that…

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

In an effort to plan a more useful media course for advertising majors at Marquette University, Milwaukee, Wisconsin, a survey was conducted, along with a series of informal interviews, of media directors with large and small advertising firms. The five participating directors completed broad questionnaires on which they rated on a five-point…

Consumer education should be integrated throughout the curriculum in an inter-disciplinary manner. English teachers have unparalleled opportunity to provide students with excellent foundations for critical and interpretive reading and thinking in the area of advertising, as they are involved with reading, vocabulary building, and both oral and…

With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…