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Bradley, Bert E. – 1981
This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…
Descriptors: Curriculum Design, Curriculum Development, Higher Education, Interdisciplinary Approach
Long, Kaylene A.; Stroup, Karen Bruner – 1980
A competency based learning approach as applied to public address instructional development can help to achieve the following goals: (1) to enable students to grasp the history of the period under study, (2) to enable students to develop and apply rhetorical criticism skills, (3) to provide students with a course format of high interest value, (4)…
Descriptors: Competency Based Education, Course Objectives, Curriculum Development, Foreign Countries
Download full textMarkham, David – 1973
Instructional technology involves the use of devices or systematic patterns of thought to influence behavioral patterns in educational situations. Technology by its nature requires uniform responses which, in liberal arts program in communications, demand certain preconditions. First, the human communication discipline must obtain pertinent…
Descriptors: Behavioral Objectives, Communication Skills, Curriculum Development, Educational Objectives
Sanders, Gerald H. – 1986
A survey of colleagues in the communication discipline sought to assess the future of rhetoric and public address as an integral part of curriculum and degree programs. A trend that appeared in the remarks was that scholars in the field of rhetoric have too long eschewed the broadening of the concept of rhetorical criticism. Rhetoric should be…
Descriptors: Course Selection (Students), Courses, Curriculum Development, Higher Education
Fadely, Dean; Hamlett, Ralph – 1983
Of interest to curriculum developers, the materials in this paper pertain to the communication component of the prelaw curriculum initiated in the 1979-80 school year at the University of North Carolina at Greensboro. The materials include (1) a brief decription of the prelaw program; (2) information sheets for students considering the program;…
Descriptors: Communication Skills, Course Content, Course Descriptions, Curriculum Development
Peer reviewedBuzza, Bonnie Wilson, Ed.; Hall, Robert N., Ed. – ACA Bulletin, 1985
Drawn from a l985 conference focusing on curriculum for small college speech communication programs, the articles in this journal issue deal with issues related to curriculum development and enrichment in small colleges. Articles in the first section discuss chairing the small department. Specific topics addressed include speech communication…
Descriptors: Administrative Problems, College Administration, Curriculum Development, Curriculum Problems
