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Direct linkHoffman, Brooke Y. – International Journal of Multilingualism, 2016
On 2 February 2014, an advertisement entitled "It's Beautiful" debuted during Super Bowl XLVIII, which was watched by 111.5 million people in the USA. The Coca-Cola advertisement portrayed people of various ethnicities and was accompanied by "America the Beautiful" sung in nine languages. Using critical discourse analysis, I…
Descriptors: Multilingualism, Athletics, Advertising, Television
Drew, Julie; Lyons, William; Svehla, Lance – SUNY Press, 2010
"Sound-Bite Saboteurs" examines the emergence of a multifaceted, multimedia culture that encourages the use of sound bites to silence one's opponents at the expense of democratic deliberation and debate. No simple partisan phenomenon or mere attempt to "spin" a particular issue, sound-bite sabotage is, the authors argue, a…
Descriptors: Academic Discourse, Citizenship, Democracy, Leadership
