This paper presents two research studies on the use of dogmatism as a predictor of verbal communication behavior. The studies examined the effects of dogmatism on the formulation of written and oral persuasive messages by comparing college students' scores on the Rokeach D and California F Scales with a content analysis of the written or oral…

The key question underlying this study was: What does the untrained population know about public speaking? The study thus focused on resolving the conflict between folk speech theory, or knowledge that students gain informally, and formal academic speech theory. An Inventory of Public Speaking Principles was devised to test six hypotheses which…