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Corono-Norco Unified School District, Corono, CA. – 1984
THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: Prior to the persuasion unit, students have spent several weeks in class utilizing library research techniques, public speaking skills, and their writing processes. The unit has been devised to give students practical experience using critical thinking and decision-making skills, persuasive…
Descriptors: Advertising, Communication Skills, Critical Thinking, Decision Making Skills
Peer reviewed
Direct linkBrown, Pamela U. – Yearbook of the National Society for the Study of Education, 2005
This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…
Descriptors: Television Viewing, Marketing, Decision Making, Corporations
