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Direct linkKite, James; Thomas, Margaret; Grunseit, Anne; Li, Vincy; Bellew, William; Bauman, Adrian – Health Education Research, 2020
The "Make Healthy Normal" obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017-18) of that campaign, using three cross-sectional online surveys with men aged 18-54 years (n = 4352) and six focus groups with men aged 35-54 years and parents with children…
Descriptors: Foreign Countries, Obesity, Prevention, Mass Media
Download full textHe, Yi – Arab World English Journal, 2022
This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, Persuasive Discourse
Poškus, Mykolas Simas; Valickiene, Rasa Pilkauskaite; Kuzinas, Arvydas – Discourse and Communication for Sustainable Education, 2020
Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first…
Descriptors: Foreign Countries, Persuasive Discourse, Sustainability, Recycling
Peer reviewedSchmidt, Toni L.; Hitchon, Jacqueline C. – Journalism and Mass Communication Quarterly, 1999
Applies schema theory to explore how undergraduate students respond to brand ads that incorporate social issues. Finds that placing an issue in an ad offers important advantages for advertisers and that congruent issue information elicits more positive affective and conative responses than incongruent issue information. Finds placing an issue in…
Descriptors: Advertising, Higher Education, Persuasive Discourse, Program Effectiveness
Zollinger, Terrell W.; Saywell, Robert M., Jr.; Overgaard, Amanda D.; Przybylski, Michael J.; Dutta-Bergman, Mohan – Journal of Rural Health, 2006
Purpose: This study examined the awareness and impact of antitobacco media messages among rural, suburban, and urban youth. Method: Self-administered questionnaires were received from 1,622, 1,059, and 1,177 middle school (sixth, seventh, and eighth grade) students in rural, suburban, and urban locations, respectively. Logistic regression compared…
Descriptors: Rural Youth, Smoking, Mass Media Effects, Television
