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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Andrew Schenck – International Journal of Adult Education and Technology, 2024
Power distance (PD), a cultural value denoting acceptance of asymmetrical power relationships, influences the force of rhetoric used by a writer to address their reader. However, AI technologies such as ChatGPT lack an explicit awareness of PD, which could affect the quality of AI-generated persuasive texts used for language learning. To…
Descriptors: Power Structure, Artificial Intelligence, Computer Software, Persuasive Discourse
Sasaki, Miyuki; Baba, Kyoka; Nitta, Ryo; Matsuda, Paul Kei – Australian Review of Applied Linguistics, 2020
This article reports on two quasi-experimental studies that investigated the possible development and transfer of audience awareness in novice EFL writers as they engaged in online writing tasks through a Social Networking Service (SNS). Japanese students from two universities were asked to write, read, and comment on other students' writing once…
Descriptors: Audience Awareness, Second Language Learning, Second Language Instruction, English (Second Language)
Akbas, Erdem; Hatipoglu, Çiler – Online Submission, 2018
It is now commonly accepted that academic discourses tend to provide venues for participants to interact where the producer needs to display an awareness of the audience, and metadiscourse (MD) is the set of tools enabling the involved parties to establish relationships. MD strategies allow writers to project themselves into their work, signal…
Descriptors: Academic Discourse, Discourse Analysis, Audience Awareness, Cultural Differences
Cimasko, Tony; Shin, Dong-shin – Written Communication, 2017
This study examines the composing process and authorial agency of a college ESL writer as she remediated an argumentative essay into a multimodal digital video. Employing principles of sociosemiotic ethnography, and drawing on the concepts of resemiotization and recontextualization, the study investigated multiple types of data, including an…
Descriptors: Second Language Learning, Second Language Instruction, Writing Instruction, English (Second Language)
Rinnert, Carol; Kobauashi, Hiroe; Katayama, Akemi – Modern Language Journal, 2015
This study takes a dynamic view of transfer as reusing and reshaping previous knowledge in new writing contexts to investigate how novice Japanese as a foreign language (JFL) writers draw on knowledge across languages to construct L1 and L2 texts. We analyzed L1 English and L2 Japanese argumentation essays by the same JFL writers (N = 19) and L1…
Descriptors: Japanese, Second Language Learning, Transfer of Training, Novices
Yamazaki, Kasumi – ProQuest LLC, 2015
The proliferation of online simulation games across the globe in many different languages offers Computer Assisted Language Learning (CALL) researchers an opportunity to examine how language learning occurs in such virtual environments. While there has recently been an increase in the number of exploratory studies involving learning experiences of…
Descriptors: Computer Assisted Instruction, Second Language Learning, Japanese, Computer Games
Kuteeva, Maria – English for Specific Purposes, 2011
The development of information and communication technologies has resulted in the emergence of new kinds of academic genres and literacies. The more recent social web applications empower learners to create online content in a collaborative way. This paper focuses on the use of wikis in the course of Effective Communication in English. It aims to…
Descriptors: Persuasive Discourse, Writing Instruction, Internet, Information Technology

Zainuddin, Hanizah; Moore, Rashid A. – TESL-EJ, 2003
Investigates how four bilingual writers from one culture attend to audience in persuasive writing in Malay and English, and the relationship between audience awareness, culture, and quality of their written products. Findings suggests individual differences between bilingual writer's use of audience strategies when composing were intertwined with…
Descriptors: Audience Awareness, Bilingualism, English (Second Language), Individual Differences