This paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday's (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling…

Any theory of stylistics sets itself the task of accounting for choices made by a speaker/writer among theoretically available and more-or-less equivalent linguistic structures. This task is a stumbling-block in the way of most attempts to construct a theory of style because there is no consistent method of defining 'available structures' and…