Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)

Issues management is defined as a distant early warning system through which colleges and universities can develop strategies to deal with legislative, community, and internal issues before they reach a crisis point. The issues management process at Texas Christian University is described. (MLW)

Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)

Foundations created by public institutions to aid in fund-raising activities and to gain flexibility in managing private gifts are discussed. The partnership between the university and its foundation, including policy and management problems, is addressed. (MLW)

A study of 100 foundations at public institutions in the U.S. is described. Chief development officers or foundation executive directors at each institution responded to a six-page questionnaire. The relationship of each foundation to its host college or university was studied. (MLW)