NotesFAQContact Us
Collection
Advanced
Search Tips
Descriptor
Credibility2
Elections2
Political Affiliation2
Political Attitudes2
Public Opinion2
College Students1
Communication (Thought…1
Measurement Techniques1
Media Research1
Politics1
Prediction1
Presidents1
Semantic Differential1
Social Science Research1
More ▼
Source
Author
Hellweg, Susan A.2
Publication Type
Speeches/Meeting Papers2
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing all 2 results Save | Export
The Measurement of Gerald Ford against the Ideal Political Candidate as a Function of Respondent Political Party Affiliation in the Context of the 1976 General Election.
Hellweg, Susan A. – 1978
Undertaken in conjunction with the 1976 presidential election, this study examined perceptions of Gerald R. Ford against conceptualizations of the ideal political candidate. Questionnaires were administered to 321 undergraduates (both Republicans and Democrats) in order to measure perceived credibility and homophily of the ideal candidate and of…
Descriptors: College Students, Credibility, Elections, Political Affiliation
Implementation of Various Semantic Differential Coding Strategies as a Function of Responses to the Ideal Source in the Prediction of Overall Credibility and Homophily.
Hellweg, Susan A. – 1977
A study was designed to investigate the consequences of various coding strategies on the semantic differential as a function of responses to an ideal source in the prediction of overall credibility and homophily. The study was also intended to provide additional evidence for the disconfirmation of the underlying extremity assumption of the…
Descriptors: Communication (Thought Transfer), Credibility, Elections, Measurement Techniques