Descriptor
| Political Affiliation | 2 |
| Television Research | 2 |
| Advertising | 1 |
| Attitude Change | 1 |
| Content Analysis | 1 |
| Information Sources | 1 |
| Logic | 1 |
| Political Attitudes | 1 |
| Political Issues | 1 |
| Political Socialization | 1 |
| Publicize | 1 |
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Author
| Hofstetter, C. Richard | 2 |
| Buss, Terry F. | 1 |
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| Journal Articles | 1 |
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Peer reviewedHofstetter, C. Richard; And Others – Journalism Quarterly, 1978
Results of analyses of the effects of television exposure during the 1972 Presidential campaign suggest that changes in viewer images, issue positions, and candidate perceptions are mostly in intensity rather than in direction, and that involvement and partisanship explain impact to a much greater degree than the type or quantity of television…
Descriptors: Attitude Change, Information Sources, Political Affiliation, Political Attitudes
Peer reviewedBuss, Terry F.; Hofstetter, C. Richard – Communication Research--An International Quarterly, 1976
Descriptors: Advertising, Content Analysis, Logic, Political Affiliation
