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Peer reviewedMcLeod, Jack M.; And Others – Communication Research--An International Quarterly, 1977
Descriptors: Communication (Thought Transfer), Mass Media, Political Attitudes, Presidents
Peer reviewedMcLeod, Jack M.; And Others – Communication Research--An International Quarterly, 1979
Evaluates the 1976 presidential debates as an innovation in political communication formats that might overcome existing gaps in electoral participation between the more and less active sectors of society. Examines the equivalence of effects of debate-watching and related behaviors for different levels of age, education, and politial interest.…
Descriptors: Audiences, Citizen Participation, Debate, Elections
McLeod, Jack M.; And Others – 1987
A study investigated audience news comprehension, focusing on objective knowledge questions measuring "acquaintance with" as contrasted to "knowledge of" as indexed by cognitive complexity and the frames of cognitive structure. A single continuing story--the Tax Reform bill that was moving through the United States Congress at…
Descriptors: Audience Analysis, Cognitive Processes, Economic Factors, Mass Media Effects
McLeod, Jack M.; And Others – 1978
Personal interviews were conducted with 353 eligible voters in Madison, Wisconsin, in October 1976, and repeated with all but 30 after election day to examine the correlation between voters' age, paper reading (especially public affairs), and television watching (especially public affairs), and the amount of behavioral volatility (voter…
Descriptors: Attitude Change, Behavior Change, Information Dissemination, Mass Media
Peer reviewedMcLeod, Jack M.; And Others – Communication Research--An International Quarterly, 1977
Descriptors: Behavioral Science Research, Communication (Thought Transfer), Credibility, Longitudinal Studies
Download full textBlumler, Jay G.; McLeod, Jack M. – 1973
The "limited effect" model originated by Lazarsfeld is not sufficient for full analysis of the political influences effected by television advertisements for candidates for political office. Newer political communication research indicates that, in both British and American politics, television political commercials have eroded party…
Descriptors: Communication (Thought Transfer), Mass Media, Media Research, Political Attitudes
Peer reviewedEveland, William P., Jr.; McLeod, Jack M.; Horowitz, Edward M. – Journalism and Mass Communication Quarterly, 1998
Proposes an interactive model of political development that predicts that socialization effects of communication will be moderated by age, such that younger children will be influenced less than older children by the same communication source. Test the model on 290 children in grades 5 through 12. Finds strong support for the model. Discusses…
Descriptors: Communication Research, Intermediate Grades, Mass Media Effects, Mass Media Role
Glynn, Carroll J.; McLeod, Jack M. – 1982
A study was conducted during the 1980 presidential campaign to answer three questions about the nature of public opinion: (1) What is the effect of customary patterns of mass media use and interpersonal communication on perceptions of public opinion about election campaigns? (2) What effect does the magnitude of discrepancy between a person's own…
Descriptors: Communication Research, Elections, Influences, Interpersonal Communication
McLeod, Jack M.; And Others – 1978
The paper investigates whether the 1976 presidential debates contributed to political participation among all sectors of American society. Evidence was obtained from 353 eligible voters in Madison, Wisconsin, before and after the debates. Effects were evaluated by taking correlations between the level of respondents' exposure to the debates and…
Descriptors: Behavior Change, Change Agents, Debate, Democratic Values
