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| Benoit, William L. | 2 |
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Peer reviewedBenoit, William L.; Pier, P. M.; Blaney, Joseph R. – Communication Quarterly, 1997
Articulates a theoretical framework for understanding the fundamental functions of political advertising (acclaiming, attacking, defending) which occur on the twin grounds of policy considerations and character. Applies this theory of political discourse to presidential general election television spots from 1980-1996, finding that Democrats and…
Descriptors: Advertising, Communication Research, Discourse Analysis, Persuasive Discourse
Direct linkBenoit, William L.; Hansen, Glenn J. – Human Communication Research, 2004
This study employs NES (National Election Survey) data from several presidential elections to investigate the effects of presidential debate watching on voters' issue knowledge, character evaluation, and vote choice. Debates can instill issue knowledge; however, voters are less likely to learn about incumbent presidents seeking re-election after a…
Descriptors: Elections, Political Campaigns, Knowledge Level, Surveys
