Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)

Examines changes in television news and the political campaign process in Columbus, Ohio, in 1978, 1982, and 1986, focusing on the gubernatorial campaigns of those years. Finds that despite technological advances, television coverage of the state governor's race has not changed significantly. (MM)

Analyzes editorial endorsements on the basis of ownership. Suggests that neither group-owned nor independently owned newspapers had much impact on the outcome of the statewide elections examined. Reveals that group newspapers are slightly more liberal in their endorsements. (MM)

Analyzes the content of campaign advertising in seven states. Focuses attention on: the media mix by which state candidates communicate; the electoral conditions most likely to elicit policy content in advertising; and the pictures of state and federal legislatures which emerge from this communication. (RS)

Shows that on a majority of issues on which the 1984 platforms of the two major political parties differed, even papers that endorsed the Republican candidate for president supported the Democratic position in editorials. (FL)

Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)

Characterizes the differences in the content of local newspaper's coverage (including political advertisements) of municipal and school board elections. Finds that local newspapers can raise consciousness of these elections and can increase voter turnout. (RS)

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)

Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…