In this study, since no candidate received more than fifty percent of the votes in the TRNC Presidential election held on October 11, 2020, the election campaign visions of the candidates who made it to the second round and their latest commercials were analyzed using discourse analysis. For this purpose, the political advertising campaign…

Teacher strikes have gained national attention with the "#RedforEd" movement. Such strikes are polarizing events that could serve to elevate education as a political priority or cast education politics in a negative light. We investigate this empirically by collecting original panel data on U.S. teacher strikes, which we link to…

This paper is a content analysis of political flyers and messages developed by Religious Right campaigns between 1974 and 2013 to fight legislation supportive of lesbian, gay, bisexual, and transgender (LGBT) individuals. The analysis focuses on 16 campaigns in which Religious Right groups made claims about transgender adults and children. In…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

There has been a long tradition of demonstrating formal education's direct relationship with many dimensions of development, including increased productivity, health, reduced mortality, population control etc. There has also been a literature looking particularly at the 'democratic dividend' from education, both through the lens of global…

This study explores whether and how campaign-induced changes in local information environments influence citizens' everyday communication activities. The empirical analysis in this study centers on a comparison of two New Jersey media markets that showed idiosyncratic differences in the amount of political advertising during the 2000 presidential…

As television ads have become the primary tool of communication in American campaigns, research on campaign effects has focused more and more attention on how these ads influence the electorate. Little attention has been paid, however, to the visual content of these ads. Despite a format that delivers an enormous quantity of visual information,…

The campaigns of Senator John McCain and Senator Barack Obama engaged in a sharp and testy exchange on education last week, making the topic the center of debate for the first time since the long race for the presidency began. Neither candidate changed course on the policies he is promising to pursue. However, Obama sought to distinguish himself…

The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American…

This study uses a sequential transformative mixed methods research design to explain how political advertising fails to engage college students. Qualitative focus groups examined how college students interpret the value of political advertising to them, and a quantitative manifest content analysis concerning ad framing of more than 100 ads from…

Examines turnout of registered voters in a special vote-by-mail U.S. Senate election in which the Democratic candidate (Ron Wyden) pledged to stop using attack ads, and the Republican candidate (Gordon Smith) did not. Finds that only Republicans' participation fell, while Republicans, Independents, and Democrats who felt Wyden had lived up to his…

The turnout rate of America's youngest eligible voters is distressingly low, and it is vital to assess the factors associated with a commitment to participating in the electoral process. High school juniors (N = 133) were surveyed to see how a variety of factors would predict political efficacy. One week later, participants were randomly assigned…

Articulates a theoretical framework for understanding the fundamental functions of political advertising (acclaiming, attacking, defending) which occur on the twin grounds of policy considerations and character. Applies this theory of political discourse to presidential general election television spots from 1980-1996, finding that Democrats and…

This study investigates the relationship between parents and politics. In part one, the effect of having school-aged children on parents' political outcomes is examined. Do the resource constraints associated with child-rearing depress participation, or does the presence of children increase activity? One finds that parents are more active in…

Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)