Analysis of political and visual arguments is a key exercise traditionally included in undergraduate argumentation courses. This activity teaches students how to identify and analyze political candidate arguments presented on visual social media platforms, demonstrating how argumentation theory applies to social media campaigns. In the exercise,…

Using the concepts of apologia, image repair and rhetoric, this paper examines the strategies employed by a former president of the Republic of Ghana to simultaneously maintain his reputation after losing the 2016 Ghanaian general elections and campaign for re-lection as the standard bearer of his party. The paper finds that the former president…

In this paper, we describe the design for PurpleState, an internship simulation that applies the epistemic game model for informed civic learning. PurpleState places students in the role of interns at a political media firm and asks them to design a media campaign on a state level policy issue. Unlike the use of these models in STEM education,…

Election campaigns are constantly regarded as a persuasive campaign to convince the nation to vote for the leader of a country. Being said such, this study investigates the discourse of twitter of two political premiers in Asia: Former Prime Minister of Malaysia, Najib Tun Razak (henceforth, Najib) and Prime Minister Narendra Modi (henceforth,…

Courses: Communication Theory, Nonverbal Communication, Public Speaking. Objective: At the end of this activity, students should be able to define key components of expectancy violations theory and apply the theory to analyze violations that occurred in Clint Eastwood's speech at the 2012 Republican National Convention.

This essay explores Barack Obama's invocation of the Exodus during his 2008 presidential campaign. It argues Obama's turn to Exodus, his rare embodiment of Joshua, and his renewal of the American covenant nicely addressed major rhetorical problems that he faced. Of equal importance, his campaign oratory opens an important line of inquiry into the…

Public institutions of higher education are charged with "preparing the next generation of informed, engaged citizens for our democracy" (American Association of State Colleges and Universities [AASCU] 2003, 1). Many institutions have fulfilled this mandate by becoming educational partners with Debate Watch, a program of the Commission on…

On the morning of September 1, 1960, Herb Klein and Pierre Salinger met in the Mayflower Hotel in Washington, D.C., to discuss the details of what would be the first televised presidential debate. Klein was press secretary for Republican candidate Vice President Richard Nixon and Salinger was press secretary for Democratic candidate Senator John…

As television ads have become the primary tool of communication in American campaigns, research on campaign effects has focused more and more attention on how these ads influence the electorate. Little attention has been paid, however, to the visual content of these ads. Despite a format that delivers an enormous quantity of visual information,…

There are two distinct purposes to this investigation: to develop the predictive power of the theory of political information efficacy and to determine how exposure to political information formats on the Internet under distinctly different interactive conditions affects cognitive and affective processes. Examined in the first section of this…

This paper examines how two American presidential candidates, Barack Obama and Hillary Clinton, make use of a VIDEO EXCHANGE IS CONVERSATION metaphor on YouTube, a channel of communication that allows the exchange of video clips on the Internet. It is argued that the politicians exploit the metaphor for its connotations of creating involvement and…

The campaigns of Senator John McCain and Senator Barack Obama engaged in a sharp and testy exchange on education last week, making the topic the center of debate for the first time since the long race for the presidency began. Neither candidate changed course on the policies he is promising to pursue. However, Obama sought to distinguish himself…

Faced with a racialized political crisis that threatened to derail his campaign to become the first African American president of the United States, Barack Obama delivered a speech on race titled "A More Perfect Union." He begins by portraying himself as an embodiment of double consciousness, but then invites his audience to share his…

The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American…

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE[right…