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Hughes, Loraye; Fadely, Dean – 1990
The 1988 vice presidential campaign became a quagmire for Dan Quayle and the National Republican Party. To regain their footing and rehabilitate Quayle, the Republicans adopted two classic strategies for coping (often studied in the academy): rhetorical apologia and minimal exposure. During the campaign, an accusation was made that Quayle used his…
Descriptors: Communication Research, Political Candidates, Presidential Campaigns (United States), Public Relations
Arnold, Christa L.; Fadely, Dean – 1989
The 1988 Vice-Presidential debate between candidates Dan Quayle and Lloyd Bentsen served as a rhetorical forum for airing the policies and behaviors of each candidate. Elements of compliance-gaining and apologia were interrelated and overlapped throughout the debate. Both candidates effectively maneuvered these strategies and avoided direct…
Descriptors: Debate, Discourse Analysis, Persuasive Discourse, Political Candidates
