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Download full textPayne, J. Gregory; And Others – 1985
A study examined the coverage of the 1984 Jesse Jackson presidential campaign in the "New York Times,""Washington Post,""Chicago Tribune," and "Los Angeles Times," noting (1) the number of stories that mention Jackson; (2) the total column inches devoted to the stories mentioning Jackson; (3) subject matter…
Descriptors: News Reporting, Newspapers, Persuasive Discourse, Political Candidates
Payne, J. Gregory; Baukus, Robert A. – 1985
This report of a study investigating the advertising strategies of various senatorial candidates and their results presents a trend analysis of GOP Senatorial advertisements aired on television throughout the United States during the 1984 national election campaign. One hundred and one campaign spots from all geographic regions were examined in…
Descriptors: Advertising, Elections, Persuasive Discourse, Political Campaigns
Payne, J. Gregory; And Others – 1985
A study examined the particular variables utilized in argumentative spots (political advertisements that attempt to tell the audience where the candidate stands on particular topics) of the 1984 GOP senatorial hopefuls, in an attempt to ascertain if any advantages were manifested in different commercial patterns in content and format of the ads…
Descriptors: Advertising, Content Analysis, Debate, Elections
