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Peer reviewedKaid, Lynda Lee; Boydston, John – Communication Quarterly, 1987
Investigates the influence of negative advertising in political campaigns. Concludes that negative advertising reduces the image evaluation of the targeted politician. (SRT)
Descriptors: Advertising, Mass Media Effects, Media Research, Negative Attitudes
Peer reviewedSullivan, Patricia A. – Communication Quarterly, 1989
Examines the performances of Geraldine Ferraro and George Bush in the nationally televised vice-presidential debate in 1984 to determine differences in female and male patterns of communication concerning issues and decision-making. Suggests that rhetorical critics examine whether a masculine ethic has framed their analyses. (KEH)
Descriptors: Case Studies, Communication Research, Debate, Discourse Analysis
Peer reviewedHahn, Dan F. – Communication Quarterly, 1987
Notes that relationships between the media and the presidency have been written about extensively, yet some conclusions have been misapplied and overvalued, while other potential conclusions have been overlooked or denied. Presents 10 propositions providing corrective hypotheses and new focus for presidential communication researchers. (SKC)
Descriptors: Communication Problems, Communication Research, Media Research, News Media
