Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)

Concludes that candidate John Anderson generated almost as many news stories in the l980 presidential campaign as did Ronald Reagan and Jimmy Carter but that the stories about him were not as likely to be used by the media. (FL)

Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)

Reveals that identification as a liberal publication was a significant factor in media treatment of Jackson's candidacy in only one of nine comparisons, while identification as a conservative publication was a factor in only three of nine. The most important independent factor was the identification of the publication as a newspaper. (FL)

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)