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Peer reviewedMasterson, John T.; Biggers, Thompson – Psychology: A Quarterly Journal of Human Behavior, 1986
Relates political candidates' television advertising to voters' emotional reactions and voting behavior. Suggests that television campaign advertising elicits emotion along three continua: pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness. Suggests that emotional response to such advertising is systematically related to voting…
Descriptors: Emotional Response, Political Influences, Prediction, Television Commercials
Download full textHatley, Richard V.; Koger, Ron R. – 1977
The present study focused on possible linkages between (1) the global characteristics of Kansas with individual characteristics, voting behavior, and attitudes of the Kansas state senators; (2) the personal and attitudinal characteristics of senators with various educational policy outcomes; and (3) the structural features of the senatorial…
Descriptors: Behavior, Decision Making, Education, Educational Legislation
