Proves the influence of three variables on election outcomes and demonstrates the potential utility of the panel design for detecting causality in analyses of political data. (RB)

The effects of spot television commercials during political campaigns were studied. A telephone survey was conducted to see what effect such commercials had on voters in the 1970 Wisconsin and Colorado gubernatorial elections. The results showed that this approach is the most efficient way of reaching a vast majority of the electorate, although it…

This study utilized a cross-lagged correlational technique to determine the causal relationship among media exposure patterns, political and information level, and degree of interest in the 1972 Presidential campaign. It was hypothesized that exposure to campaign content in newspapers, television, radio, and news magazines would lead to higher…

Elementary school children frequently watch child-oriented news segments on Saturday morning television, and they occasionally view network newscasts. News viewing is mildly associated with political knowledge and public affairs interest for older children, but younger viewers learn little. Parent/child discussions of news are also related to…

The impact of the student newspaper at Michigan State University on the decision making of student voters was assessed by studying the findings of telephone interviews conducted during the 1971 local East Lansing (Michigan) City Council campaign, one of the first elections in which 18 year olds could vote, and the findings of a similar…