A study was conducted to provide a comparative analysis of the 1984 presidential primary and general election debates, specifically in terms of the formats imposed upon them and the emergent candidate verbal behaviors. Ten Democratic nationally televised primary debates and three bipartisan nationally televised General Election debates were…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

Drawing from political science, sociology, and communication literature, this paper provides a review of research dealing with political candidate image to show the various ways this concept has been treated by scholars. The paper begins with an examination of the rationales offered by researchers for the study of image, then addresses the…

This paper provides an overview of the development of sponsors for primary and general election debates at the presidential level and considers the various sponsorship alternatives for future debates. From a historical perspective, the paper discusses the major role that the broadcasting industry played in the early presidential debates and…

This paper examines past media research on presidential campaign debates, reviewing literature from the fields of mass communication, political science, and speech communication, and considering regulatory changes (e.g., debate sponsorship and equal time provisions) and the growth of primary and general debates as an institution. Beginning with…

Noting that television debates have become a regular feature of the media politics by which candidates seek office, this annotated bibliography is particularly intended to assist teachers and researchers of debate, argumentation, and political communication. The 40 citations are limited to the television era of American politics and categorized as…