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Buss, Terry F.; Hofstetter, C. Richard – Journalism Quarterly, 1977
Application of Shneidman categories of logical structure to network newscast coverage was shown feasible in this study of the 1972 presidential campaign. (KS)
Descriptors: Elections, Logical Thinking, Media Research, News Reporting

Hofstetter, C. Richard – Journalism Quarterly, 1979
Interviews with 1,034 respondents shortly before the 1972 presidential election, and with 701 of these respondents shortly after the election, revealed that a small proportion perceived political bias in television news, a larger proportion perceived biases in newspaper reporting, and the vast majority saw no political bias in either medium. (GT)
Descriptors: Bias, Media Research, News Reporting, Newspapers

Buss, Terry F.; Hofstetter, C. Richard – Communication Research--An International Quarterly, 1976
Descriptors: Advertising, Content Analysis, Logic, Political Affiliation

Hofstetter, C. Richard; Zukin, Cliff – Journalism Quarterly, 1979
Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)
Descriptors: Advertising, Content Analysis, Information Dissemination, News Reporting
Hofstetter, C. Richard – 1976
This book analyzes the coverage of the 1972 presidential election campaign by the three major television networks, focusing on weekday-evening news broadcasts from 10 July to 6 November 1972. The study's two objectives are to identify and explain discernible patterns of campaign news coverage and to show how these patterns relate to the…
Descriptors: Bias, Commercial Television, Communication Research, News Media
Hofstetter, C. Richard; Buss, Terry F. – 1976
This paper presents a conceptual analysis of bias and outlines the complexity and subtlety of the questions engulfing bias by sorting out views of bias that have been implicit in debates about the media, assessing the scientific value of these competing views in identifying and understanding bias in the media, offering an alternative view which is…
Descriptors: Bias, Higher Education, Mass Media, Media Research

Hofstetter, C. Richard; Strand, Paul J. – Journal of Broadcasting, 1983
Based on one intensive survey of media behavior and a series of other national surveys, the study shows that holding issue positions and perceptions of major party candidates' issue positions are functions of media exposure to public affairs media. (Author)
Descriptors: Elections, Mass Media Effects, Media Research, National Surveys
Hofstetter, C. Richard – 1976
The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…
Descriptors: Bias, Communication (Thought Transfer), Content Analysis, Mass Media