Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

Notes that party decomposition is likely to continue. The probable future pattern is one where the major parties continue to exert influence on the voting choices of the American public, but where many voters are available for mobilization by competing movements. (Author/AM)

This study was part of a larger study examining the attitudes of various groups toward elections, campaigns, and a variety of issues. This portion of the study dealt with students, 336 of whom were interviewed. In addition, 40 questionnaires were randomly drawn from two groups of students--those who registered to vote and those who did not. The…

In a presidential election campaign, any dimension of an image is important if it motivates the voters to favor or disfavor a candidate. Therefore, to study what motivates electoral behavior is one way to study the persuasion of image building in presidential campaigns. In this paper some of the research in presidential election campaigns is…

This issue of the "News Research Bulletin" contains reports on two studies of media use by contemporary young adults. The first study analyzes the media behavior of 447 randomly selected respondents in Virginia Beach, Virginia in the summer of 1973. Some of the highlights of the study were that about 90 percent of the young people report doing at…

Defining emotional responses as the interaction of three primary emotions occurring along pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness continua, a study hypothesized that (1) a systematic relationship exists between the emotions elicited by the candidate and voting behavior, and that (2) the emotions elicited by…

Explores voting behavior of African Americans and whites in local school and tax referenda to determine whether racial conflict is still a primal factor in noncandidate elections. Results for voters in 5 counties in Florida (over 1,699,000 voters) reveal African-American underregistration and the continuing importance of racial cleavage. (SLD)

An aspect of the Lansing, Michigan desegregation process that is examined in this paper is the school elections which have been held since 1969. The purpose of this examination is to determine what, if any, reliable voting patterns can be found in the Lansing community relative to the desegregation process. The assumption underlying this analysis…

This resource unit, developed by the University of Minnesota's Project Social Studies, introduces eighth graders to the legislative process. The unit uses case studies such as the Civil Rights Acts of 1960 and 1964 and attempts to change the Rules Committee in 1961. It also uses much data on background of congressmen and on distribution of…

Summarizes and reports on a large body of statistical evidence that suggests US voting patterns relate more to general attitudes and beliefs than to any substantive evaluation of policy positions. Studies reveal that voter preference often is determined by parental influence and party loyalty. Discusses possible reasons and implications. (MJP)