Between 1983 and 1984, tax referenda for Sauk Valley College (SVC) were on the ballot three times. Research conducted before and after the tax referendum failed to pass in November 1983 provided the basis for strategy enhancement that brought SVC closer to its goal in March 1984 and finally to the achievement of the goal in November. In October…

This study identifies successful election strategies employed by community colleges in bond issues or tax levy increase elections, and distills these strategies into a list of principles or rules that can be utilized by colleges in preparing for such an event. Results of case studies conducted at Maricopa (Arizona), Santa Monica (California), and…