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Download full textHerbeck, Dale A. – 1989
Michael Dukakis lost the presidential campaign debates of 1988 (or at least failed to capitalize as much as he might have) because he understood the debates to be genuine debates. Consequently, Dukakis acted as a debater generating an image of himself as a "benevolent technocrat," which was an error. It must be pointed out that the…
Descriptors: Communication Research, Debate, Debate Format, Mass Media Role
