Asserts that Vice President Al Gore will be elected in 2000 based on the performance of the Clinton administration. Utilizes the key to the White House, 13 true-or-false diagnostic questions stated as propositions. If five or less are false then the party in power wins. (CMK)

Describes the role of the "Keys to the White House" in predicting future U.S. presidents during political campaigns for office. Explains that the "Keys to the White House" consist of 13 statements favoring the reelection of the incumbent party. Provides a table demonstrating the status of the keys for Election 2000. (CMK)

A study examined mass media use and ability to predict public support for two heavily publicized Florida referenda--casino gambling and a statewide lottery. It was hypothesized that (1) voters who read newspapers that publish election public opinion poll stories will be better able to predict support for the issues than voters who rely on friends…

An investigation of a proposed public transit was based on the assumptions that knowledge of school tax referenda should provide a framework for understanding voter behavior in other types of referenda, and that propositions generated in one type of research should hold up in another. It was anticipated that there would be spillover effects from…