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Jansma, Laura L.; Linz, Daniel G.; Mulac, Anthony; Imrich, Dorothy J. – Communication Monographs, 1997
Finds no effects on undergraduate male students for film exposure and no interaction effects between film and partners' sex-role orientation for women's evaluations of their partners; however, men's sex-role orientation moderated film effects for men's evaluations of their female partners' intellectual competence and sexual interest. Discusses…
Descriptors: Higher Education, Interpersonal Relationship, Males, Mass Media Effects
Peer reviewed Peer reviewed
Mulac, Anthony; Jansma, Laura L.; Linz, Daniel G. – Communication Monographs, 2002
Notes that short-term exposure to nonviolent sexual media stimuli can produce cognitive changes in men which can affect their behavior toward women. Explores differences among these behavioral effects in a group of male and female undergraduate students based upon sexual degradation in film content and male viewers' gender schematicity. Discusses…
Descriptors: Behavior Patterns, Cognitive Processes, Communication Research, Gender Issues