Higher education institutions (HEIs) often function in an environment where various institutional pressures force them to position themselves on a national-international orientation scale in order to gain legitimacy in the eyes of different constituents with different expectations. Empirical insights, however, on how HEIs respond to these forces…

This article explores the factors affecting the content of universities' mission statements. We conceptualize missions as identity narratives, a type of symbolic representation of an organization. Based on the literature on organizational identity we argue that universities need to address two major challenges when crafting their mission…

The Bologna Process is almost at its end and European policy-makers currently reflect on appropriate objectives and policies for the next decade. Given that the Bologna Process is generally seen as an example of unprecedented change in European higher education and that the major overarching objective of the Process was to increase the…

This study seeks to compare the mission statements of higher education institutions in Wales as well as to compare these with regional level policy statements and demands from the market. The underlying idea is to reveal the extent to which mission statements actually differ and are (or are not) in line with such regional policies and market…