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Direct linkMoore, J. – Analysis of Verbal Behavior, 2013
The present comments concern Michael's concept of motivative variables, and the implications of that concept for our understanding of the nature of reinforcement as well as the extinction of responses maintained through positive and negative reinforcement. We note that both extinction and altering motivative variables decrease responding, but…
Descriptors: Motivation, Learning Processes, Responses, Negative Reinforcement
