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| Attitudes | 1 |
| Behavior | 1 |
| Change Agents | 1 |
| Operant Conditioning | 1 |
| Opinions | 1 |
| Positive Reinforcement | 1 |
| Reinforcement | 1 |
| Social Reinforcement | 1 |
| Verbal Communication | 1 |
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| Davis, William L. | 1 |
| Taylor, Alan L. | 1 |
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Download full textDavis, William L.; Taylor, Alan L. – 1971
The relationship between internal-external control of reinforcement and attraction to others who vary in susceptibility to persuasion was investigated. Internals are defined as persons who believe that reinforcement is contingent on their behavior, while externals are those who believe that reinforcement is independent of their actions and is…
Descriptors: Attitudes, Behavior, Change Agents, Operant Conditioning
