Different approaches to program planning in the field of university continuing education are presented, including the purchase model, the doctor-patient model, and the process consultation model. The author adds another approach, the client approach, which represents the traditional relationship between the helper and the helped. (CT)

Discusses factors to be considered by a university in launching an adult/continuing education program. Information covers identification of needs and resources, target groups, anticipation of problems, and program selectivity and specificity. (SH)