In 1983 Strathclyde University (Scotland) launched an MBA (Masters of Business Administration) degree course by distance learning. This paper considers the subsequent progress of marketing, one of the six foundation classes. After examining the issues and problems involved in teaching marketing, this paper discusses some evidence resulting from…

This article surveys current design management teaching and reports on recent research undertaken to pinpoint the essential ingredients of a curriculum to bring design into management courses. Curriculum recommendations are summarized under the following headings: design in business context, nature of design work, design and product strategies,…