The author suggests ways in which the continuing education program administrator can find and use sources of marketing information and techniques to expand and effectively promote continuing education programs. (SK)

An econometric model is suggested for managing continuing education units in Canadian universities. The value of such a model would be to unify the various factors that are often considered in fragments in traditional ways of studying the problems of such units. Many difficulties exist in using such a model to discuss educational management, but…

Presents findings from a survey of continuing division heads in Texas colleges and univeristies conducted to determine their personal characteristics (e.g., age, sex, marital status, type and level of administrative experience, prior experience, mobility, and professional activities), professional characteristics (e.g., administrative/faculty…

This article identifies potential indicators of productivity in continuing education, applies them in a specific situation, and comments upon their usefulness in continuing education management. The specific situation used is the continuing education department at Okanagan College in British Columbia. (CT)

This guidebook is intended to help conference program planners in their jobs. The book is organized in four sections. Section One introduces the book, establishes reasons for having a conference, suggests alternative program models, and describes the coordinator's roles. Section Two describes the process of conference planning. Chapter 1 of this…

The Systems Approach Model (SAM) is a dynamic approach to planning adult and continuing education that is intended to provide the flexibility, creativity, and meaningfulness necessary to meet the needs and interests of an ever-expanding and ever-aging student population. The SAM model consists of the following dynamically interrelated and…

Designed as a means of promoting research and exchanging results among the members of the Texas Association for Community Service and Continuing Education's (TACSCE's) Research Committee, this Research Annual provides a compilation of articles, abstracts, annotations, and book reviews. The volume contains: (1) "Perspective: The Role of Scholarship…

The adult education literature contains a considerable amount of research on and discussion of client service in the marketing process, management and staff roles in service- and product-oriented businesses, and the importance of client service and service quality to survival in the marketplace. By applying the principles of client-oriented…

This booklet contains the Quality Standards for Noncredit Continuing Education Programs developed by a task force sponsored by the Ohio Board of Regents. The task force included continuing educators from Ohio's colleges and universities as well as educators from related areas, including vocational education and private industry. (These standards…

This guide was developed to help administrators develop transnational distance education programs. It is organized in the order in which a cooperative project develops, using a question-and-answer format. The first seven chapters of the guide are structured to reflect the successive phases of a project: (1) Why should transnational cooperation be…

This congressional report presents the views of the House Committee on Labor and Human Resources concerning the Nurse Education Amendments of 1984. (The Nurse Education Amendments of 1984 reauthorize the nursing special projects program providing grants and contracts for such types of nurse training as continuing education, retraining, education…

The advantages of off-campus extension education courses in rural settings are numerous, and extension courses offered on a noncredit basis present minimal problems for the individuals responsible for administering them. When such courses are offered for credit, however, the problems associated with administering them increase dramatically.…

The adult continuing education (ACE) programs provided under contract with the Gloucestershire (England) Adult Continuing Education Service were evaluated in January-February 1994. An evaluation team visited more than 60 venues, including main sites and a wide range of village halls, family centers, women's institute halls, and other outreach…

The paper presented in this three-part conference report trace the growth and development of distance education in the Asian and Pacific region. Part 1 provides a general review. Part 2 contains the following case studies: "Distance Education in India" (S. P. Mullick); "Distance Education in Indonesia" (Professor Setijadi);…

These 24 papers represent the proceedings of a program presented by the research network on vocational education and training (VET). They include "School-Arranged or Market-Governed Workplace Training?" (Ulla Arnell-Gustafsson); "Prospects for Mutual Learning and Transnational Transfer of Innovative Practice in European VET"…