Examines ways of developing successful climbing programs in athletic facilities through a sound business plan augmented by climbing challenges that keep climbers interested. Ideas for attracting new climbers and retaining climber interest are highlighted. (GR)

The article describes a planning model developed by the University of Nebraska for specialized distributive education programs at the postsecondary level that collects data from two sources of information--prospective students and potential employers--to determine the need for such programs as floristry, hardware marketing, advertising, and food…

A postsecondary marketing or distributive education program should attempt to (1) provide basic concepts of business and industry, (2) provide specialized learning situations to qualify students for specific jobs and/or advanced degrees, and (3) assist the student in his personal development. (Author/MW)

Written primarily for those who influence vocational program planning and design in high schools, community colleges, and area vocational-technical centers, this guide is intended to help in designing marketing and distributive education programs. It can also be useful to guidance counselors, public information directors, businessmen, and teacher…

Describes the developmental stages of Operation 1000, Virginia Tech's program to increase enrollment in adult marketing and distributive education. The program consists of a series of prepackaged competency-based courses designed with built-in quality controls. (SK)

This report describes a General Accounting Office study of farmers' marketing practices. The report specifically discusses farmers' use of the three advanced marketing techniques--cash forward contracting, hedging in the futures market, and trading in agricultural options--as disclosed in nine studies of farmers' marketing practices made from 1976…

Reports that strategic planning is as important to continuing education as it is to business. Discusses planning for continuing education as it relates to modifying programs and markets to reach organizational goals.

Based on questions asked during an adult education course at Truman College (Chicago), this booklet was designed to be a simple organizing manual for small neighborhood preorder food cooperatives (co-ops). The guide covers basic information for organizing a co-op, definition of a co-op, what jobs are needed, getting the food, wholesale sources,…

The procedure described consists of eight interacting stages: (1) definition of institutional mission and service area; (2) idea generation; (3) idea screening; (4) concept development; (5) concept testing; (6) costing; (7) estimation of program demand; and (8) program evaluation. A pilot test of the procedure is reviewed. (Author/LBH)

Consists of six articles on marketing agricultural education. Topics include (1) being consumer conscious, (2) cooperating with agribusiness, (3) preparing students for postsecondary education, (4) allowing concurrent enrollments, (5) saving the failing agricultural program, and (6) refocusing the curriculum toward agrimarketing. (CH)

This manual provides practical advice for voluntary partnerships that, since 1994, are part of the effort to build a voluntary national system of skill standards, assessment, and certification. Intended to be used with guidance from the National Skill Standards Board, it is designed for the voluntary partnerships that have completed the standards…

Describes a program developed to address barriers that prevent women from participating in hunting and fishing, and to give participants opportunities to learn outdoor skills in a nonthreatening environment. Over 600 women participated in 6 outdoor skill clinics in Wisconsin, Nebraska, Oregon, and Texas. Overviews marketing strategies related to…

Ideas are provided for postsecondary institutions with limited resources wishing to increase their services to learning-disabled students. Practical suggestions are offered on how to define service eligibility, provide reasonable accommodations, establish diagnostic testing procedures, maximize existing ancillary equipment and services, market…

Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

This manual provides a comprehensive guide to college activities associated with the implementation of General National Vocational Qualifications (GNVQs) in Britain. Part A addresses GNVQ curriculum planning and management at the college level. This part includes the following sections: description of the context; questions that need to be…